Red Bull Gives You Incentive Motivation: Understanding Placebo Effects of Energy Drinks on Human Cognitive Performance
L. Schmidt, P. Chandon, M. Pessiglione, H. Plassmann
This study investigates how belief in consuming energy drinks enhances cognitive performance through placebo effects and motivation, showing that expected consumption, not actual intake, improves performance in high-incentive tasks.
bioRxiv · Jan 3, 2017 · PreprintNeuroscience