Fragmented social networks promote complex behavioural contagions over infectious disease spread
Nitara Wijayatilake, Shweta Bansal, Amy B. Pedersen, Matthew J. Silk
The paper models how fragmented social networks affect the spread of social behaviors versus infectious diseases, finding that complex contagions are less hindered by subgroup structure than simple contagions.
Proceedings of the Royal Society B Biological Sciences · Oct 28, 2026Peer-reviewedEcology