Author

Xiaoran Cui

Michigan State UniversityPrimary ORCID profile (0000-0002-9231-5012 · 1 paper)Unclaimed ORCID profile · follow to get notified of new preprints

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Xiaoran CuiiD1 paper · Shinshu University

Biology Disciplines

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Animal Behavior & Cognition· 1

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Approach:experimental assay· 1

Frequent Co-Authors

Hee Jung ChoiD· 1 shared Moonsun JeoniD· 1 shared Ralf SchmälzleiD· 1 shared Sue LimiD· 1 shared

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2024-2024 · peak 1/yr

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4 top collaborators · 6 mutual co-author links

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1 shared paperAnimal Behavior & Cognition

Hee Jung ChoORCID

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1 paper

Recent·Most cited

Animal Behavior & CognitionbioRxivPreprintAug 15, 2024

Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments

Sue Lim, Hee Jung Cho, Moonsun Jeon…·Ralf Schmälzle

This study uses VR and eye-tracking to examine attention and retention of AI-generated ads in simulated urban environments, finding that ad placement and task demands affect recall.

5 citations

experimental assay

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