Hee Jung Cho

This study shows that messages align physiological responses across individuals, revealing a hierarchy of alignment from gaze to autonomic responses, and demonstrating content-locked temporal patterns.

This study uses VR to show that subtle, unnoticed message reintroductions boost memory retention, highlighting vulnerabilities in future digital media environments.

This study uses VR to examine how exposure, reception, and retention of emotional billboard messages are interconnected, finding exposure gates effects, distraction influences exposure, and emotional content and distraction affect retention.

This study uses VR and eye-tracking to examine attention and retention of AI-generated ads in simulated urban environments, finding that ad placement and task demands affect recall.