Topic · Communication · Social Sciences

Public Relations and Crisis Communication

OpenAlex topic; a paper is listed when OpenAlex scores it at least 0.5 for this topic.

Neuroscience·bioRxivPreprint·Mar 1, 2019
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Effective Public Apologies
Hoh Kim, Jerald D. Kralik, Kyongsik Yun…+1 more author·Jaeseung Jeong
The paper tests the effectiveness of public apologies in corporate crises, finding that comprehensive apologies detailing causes and actions improve public perception, especially in severe cases.
DOI 10.1101/564880
statistical model·experimental assay
·𝕏 Post·Bluesky