Author

Juncheng Wu

Communication University of ChinaORCID 0009-0000-6241-2543Unclaimed ORCID profile · follow to get notified of new preprints

Additional preprints under this name without ORCID

Juncheng Wu1 paper · University of California, Santa Cruz

Biology Disciplines

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Animal Behavior & Cognition· 1 Physiology· 1

Signature Assays, Organisms & Methods

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Approach:experimental assay· 2 Assay:imaging· 2

Frequent Co-Authors

Gary BenteiD· 2 shared Ralf SchmälzleiD· 2 shared Sue LimiD· 2 shared Hee Jung ChoiD· 1 shared

Activity by Year

2023-2025 · peak 1/yr

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4 top collaborators · 6 mutual co-author links

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2 shared papersPhysiology

Gary BenteORCID

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2 papers

Recent·Most cited

PhysiologyJournal of Media Psychology Theories Methods and ApplicationsPeer-reviewedFeb 19, 2025

The eyes have it: Inter-subject correlations of pupillary responses for audience response measurement in VR

Ralf Schmälzle, Juncheng Wu, Sue Lim, Gary Bente

This paper introduces a VR-based method to measure audience responses through pupillary responses and shows it can accurately decode video identity and memory.

1 citation

imagingexperimental assay

𝕏 PostBluesky

Animal Behavior & CognitionPLoS ONEPeer-reviewedNov 30, 2023

The VR Billboard Paradigm: Using VR and Eye-tracking to Examine the Exposure-Reception-Retention Link in Realistic Communication Environments

Ralf Schmälzle, Sue Lim, Hee Jung Cho…·Gary Bente

This paper uses VR and eye-tracking to measure exposure, reception, and retention of messages in realistic environments, showing that attention manipulation affects gaze and memory.

22 citations

imagingexperimental assay

𝕏 PostBluesky