Eyes on VR: Unpacking the Causal Chain Between Exposure, Reception, and Retention for Emotional Billboard Messages
H. J. Cho, S. Lim, M. M. Turner, G. Bente, R. Schmalzle
This study uses VR to examine how exposure, reception, and retention of emotional billboard messages are interconnected, finding exposure gates effects, distraction influences exposure, and emotional content and distraction affect retention.
bioRxiv · Jul 19, 2024Animal Behavior & Cognition